In case you can't read it, the sign says "HELL IS REAL." Ready to go to church now?
I don't know what to say. I can't imagine this is a very effective evangelism technique, and wonder who would want to be part of a church that thinks this sign is a good idea. It reminds me of what G.K. Chesterton said "Every heresy has been an effort to narrow the church." Not that the billboard putter-uppers are necessarily heretics, but they do seem a bit on the narrow side, dontcha think?
It just really hurts my head (& my heart) to see this kind of thing. Jesus' message is not "Hell is real." I'm pretty sure His message has a lot more to do with love and redemption than with condemnation and punishment. Yes, Hell is real - but that's not really the main theme of Christianity. How about a billboard that says "GOD IS LOVE"?