Tuesday, October 7, 2008

Tanker Billboards

Outside one of the gates to Wright-Patterson Air Force Base is a pair of billboards, advertising two new tankers. They've been there for a long time, and when the Air Force announced it's "winner," the KC-45 billboard even added the word "selected." I guess the "unselected" billboard is on back order?

I won't even begin to get into the crazy history of the Air Force's attempt to acquire a new aerial refueling aircraft - google it yourself if you're interested. I just wanted to point out it seems kind of weird for a company like Northrop or Boeing to advertise a specific aircraft on a billboard. Does a billboard like this actually supposed to influence anyone? When they did the source selection, did anyone say "I was going to vote for Boeing, but gosh, Northrop's billboard is pretty sweet looking."

I can just imagine the advertising guy pitching the billboard idea. "See, what you need is a big billboard, right near the front gate. That'll help you win the contract for sure..."


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