R U Special?

Found this quote in Tom Peter's book Reimagine. he's quoting Michael Godhaber, writing in Wired magazine (best magazine in the world today):

"If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed, and that increasingly means you won't get paid much either."

I think that's something for us all to take to heart - whether we're writers, artists, technologists, managers, or whatever.