In a blatant example of blog-post-stealing, I'm borrowing some words from Andy Sernovitz' appropriately named blog, Damn I Wish I'd Thought Of That. A few days ago, he posted about Restaurant.com's cool new offer:
Restaurant.com will let you send a free $10 gift certificate to 3 friends each day from Nov. 26 to Dec. 25. (Yes, there are real $10 good-as-cash gift certificates.)
(In case you're wondering how it works, restaurants provide the discounts to get more business.)
How can you give your customers a reason to tell 3 friends about you?
Pretty cool, isn't it? What a brilliant marketing idea!